How to Use Technology to Beat the Odds Ft. New York on Tech Forbes 30 Under 30 Jessica Santana

EP 33: The Path Less Traveled Series Ft. Forbes 30 Under 30 New York On Tech Co-Founder, Jessica Santana

The Path Less Traveled Series, is an inspiring web series spotlighting millennial entrepreneurs. Each episode is packed with actionable tips on how to successfully turn your passion into a lucrative career. 


The Path Less Traveled Series taped live at the 31st annual National Association of Multi-Ethnicity in Communications Conference in front of an audience of over 500 media and communications professionals. In this episode Forbes 30 Under 30 New York On Tech Co-Founder Jessica Santana details leaving a 6 figure job for entrepreneurship, creating opportunities for minorities and making the Forbes list. New York on Tech, a non profit organization that creates opportunities for minority students to gain the skills, resources and mentorship for degrees and careers in technology.


Watch the interview here or listen to it on SoundCloud and iTunes. Don't forget to LIKE, COMMENT, and SUBSCRIBE!



10 Things You'll Learn From Jessica Santana's Feature on The Path Less Traveled Series

  1. How to pivot when your passion is no longer your passion

  2. Keys to relationship building and pitching

  3. How to find a mentor

  4. Signs you should take your side hustle into full-time

  5. How to build a team and run a non-profit

  6. Why it's important to create allyship across differences

  7. How life changes after making the Forbes list

  8. Ways everyone can do their part to close the pay gap

  9. How technology can be used to create a pathway out of poverty

  10. Narratives that get silenced in the media


About Neffy Anderson

Nefertiti “Neffy” Anderson is a digital correspondent, video producer, and social media strategist who helps entrepreneurs and brands achieve their business goals through multimedia storytelling. Her ability to meet the needs of various target audiences stems from training abroad in China.

Throughout Neffy’s career at BET as the television network’s correspondent and social media strategist, she’s interviewed some of your favorite celebrities and spearheaded the digital campaigns for tier 1 shows and specials such as the BET Awards, 106 & Park and Black Girls Rock.

With 6 years of professional experience spanning television, digital, print, and radio, Neffy balances a career both in front and behind the camera as the creator, producer, and host of her very own show, The Path Less Traveled Series, an inspiring web series that exclusively spotlights millennial entrepreneurs.

Read Neffy's full bio.