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The Path Less Traveled Series LIVE at the 31st Annual NAMIC Conference

  • New York, NY United States of America (map)

Nefertiti "Neffy" Anderson, digital correspondent, video producer, and social media strategist will be interviewing Jessica Santana, entrepreneur, technologist, writer, philanthropist and co-founder of New York On Tech (NYOT) during the L. Patrick Mellon Mentorship Program Luncheon on Tuesday, September 26. 


NYOT is an organization that creates pathways for underrepresented students into degrees and careers in tech. Neffy Anderson is the host of The Path Less Traveled Series Live, an inspiring interview style web series spotlighting millennial entrepreneurs. Join these two dynamic moguls in a streaming session to discuss entrepreneurship, mentorship and The Path Less Traveled that got them where they are today. 




Full conference registration, individual day passes and group registration discounts for the 31st Annual NAMIC Conference are available by visiting


To apply for media credentials for the 31st Annual NAMIC Conference please visit

The Path Less Traveled Series Tonya Rapley Jonathan Jackson Miriam Milord



Jessica Santana is one of the co-founders of New York On Tech (NYOT) an organization on a mission to prepare the next generation of technology leaders emerging from New York City. NYOT provides students with access to the development, mentoring, networking and professional experiences that prepare them for degrees and careers in technology. Their work has been featured in major media outlets such as Forbes, CNN, Wells Fargo, Sirius XM Radio, Huffington Post, TechCrunch, BET, Black Enterprise, AlleyWatch and The Network Journal.

Prior to NYOT, Santana worked as a technology consultant for global brands including JPMorgan Chase, Accenture and Deloitte where she worked on digital projects for financial services organizations and federal agencies. Jessica also completed the JPMorganChase Global Enterprise Technology Leadership program and was recognized as a Deloitte Future Leaders Apprentice and a Morgan Stanley Emerging Leader.

Jessica has presented to 25+ audiences and has been named a Forbes 30 Under 30, Wells Fargo Millennial Activist, Ashoka / American Express Emerging Innovator, Pahara Institute Next-Gen Leader, Camelback Ventures Social Innovation Fellow and a World Economic Forum Global Shaper. She is a member of the NationSwell Council and one of the ambassadors for the TECHNOLOchicas initiative.

In her work, she served as an advisor to 50+ early stage start-ups, small businesses and non-profits. She sits on the national board of directors for PowerMyLearning and advises Atlas Corps' tech strategy. Santana was also one of the inaugural technology anchors on Univision. She graduated with degrees in Accounting and Information Technology.


Nefertiti “Neffy” Anderson is a media correspondent, video producer, and social media strategist who helps entrepreneurs and brands achieve their business goals through multimedia storytelling. Her ability to meet the needs of various target audiences stems from her training in Beijing, Hong Kong, Shanghai, and Shenzhen.


Throughout her career at Black Entertainment Television (BET) Neffy interviewed some of your favorite celebrities such as Nick Cannon, K. Michelle, Ciara, Kandi Burress, August Alsina, Diggy Simmons, Keyshia Cole and Nelly to name a few. As the network’s social media strategist, Neffy spearheaded the digital campaigns for tier 1 shows and specials such as the  BET Awards, 106 & Park and Black Girls Rock.


With 6 years of professional experience spanning television, digital, print, and radio, Neffy balances a career both in front and behind the camera as the creator, producer, and host of her very own show, The Path Less Traveled Series, a web series that exclusively spotlights millennial entrepreneurs.


Named as one of Innov8tiv Magazine’s “Top 100 Women Visionary Leaders to Watch,” Neffy has been recognized for her work by national outlets such as the American Marketing Association, Z100’s Elvis Duran Morning Show, Blavity, Mediabistro and more. Neffy’s global reach and ability to remain relevant in a changing world has allowed her to work with clients such as Adelphi University, Adweek and The Jasmine Brand.

Neffy holds a Bachelor’s degree in communications from Adelphi University. She lives, works and plays in New York -- devoting much of her time as a mentor, public speaker and coach.